1. Don’t bury your subscriber form, place it on your home page and or at every page and make it VERY easy to find. 2. Add a one-liner to the byline section of your online published articles. For example: “You can subscribe to [name]’s free e-newsletter by visiting [URL].” 3. Give people an additional incentive …
Your website should be the cornerstone of your client seduction efforts. The site is your silent salesperson — the one with whom prospective clients visit before granting you permission to meet with them. A top priority for any firm that competes in the professional services or technology space is to create an easy-to-update website that …
by Alex A. Kecskes We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid wimpy …
Possunt quia posse videntur – (Latin: They can because they think they can.) One of the most misunderstood issues online has to do with copyright. Both with email and website copyright issues. For some reason, as with many things online, there is this incorrect perception that anything goes. However, many are finding out the hard …
1. Use a color scheme. If you use too many colors, typically your designs will begin to look tacky and unprofessional. This does somewhat depend on the business type, however. If you’re creating a logo for a toy store, this would be an exception. But you’d definitely want to stick to only a couple colors …
Once again, it’s being made clear that the old isn’t old at all. Google’s latest update seems to make it clearer than ever that actual website content continues to be a vital element in creating a successful website. Of course, there’s lots more to it, but what we do know is that all search engines …
Franco Web Solutions takes meticulous care to make sure that your website is designed to meet or exceed your expectations. We listen carefully to your ideas and goals for your site and strive to create a site that you not only will be proud of, but will help you achieve the success that you desire. …
Okie dokie. The basics. What exactly is an email sign-off? Your sign-off is the part of your email — with your name, company, phone, etc. — that comes right after your text message. To be honest, I find most email sign-offs pretty boring. (And I find some of them pretty annoying!) Most often, however, I …
Turn Your Email Sign-Off Into Results: Seven-Step Checklist for Success Read More »
You’ve heard the horror stories, and lived through your own: web hosting providers that didn’t live up to your expectations. Reasons often stated for switching hosting companies include – additional features not available, technical support not able to quickly solve problems, billing irregularities or over billing, and most importantly for the majority of web hosting …
Within each strategy listed here, there are components to be handled and completed. Knowing the strategy is the first step. Here are 10 elements to have in place on your website so you will be found when your target audience looks for you in a search engine. 1. Define your keywords. Brainstorm every possible word …
Top 10 Strategies for Making Your Website Visible in Search Engines Read More »