A keyword can be defined as a word or phrase that can be utilized in searching for a website. Keywords can be placed in titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the right keywords is very important, and keyword optimization, if done correctly, will aid in driving traffic […]
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After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there’s usually only one method of widespread distribution: the post office. Fortunately, though, publishers of email newsletters have several choices. Let’s now work our way through this small jungle, and try to remember that although these choices force us to
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Every now and then you stumble across something on the internet whilst surfing that takes your breath away. No I don’t mean illegal or suspicious content but one of those sites that has committed a business marketing crime by publishing a “sorry” looking website. I can’t mention the name or URL of site that I
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Letterhead is one of the key elements to your corporate identity. It is ground zero from a design standpoint. The layout, typestyles, and colors you establish here dictate the design of all the pieces that follow — from your business cards and envelopes to your website brochure. Why the letterhead? Because it is typically used
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Newsletters have become a great way for businesses to spread information, “tell their story,” solidify customer loyalty, and increase sales. Here are a few tips to keep in mind while designing your company newsletter: Content Is Important Successful newsletters provide interesting content for their readers, in addition to product information from the newsletter provider. Color
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Newsletters have become a great way for businesses to spread information, “tell their story,” solidify customer loyalty and increase sales. Here are a few tips to keep in mind while designing your company newsletter: Content Is Important Successful newsletters provide interesting content for their readers, in addition to product information from the newsletter provider. Color
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